IGCSE, A Level Business Student Forum

Y2M is a bus operating company in the public sector. One of its objectives is to break even on every bus route. Most of its competitors are in the private sector. Y2M wants to increase the number of customers using its buses. The Finance Director has been looking at some cost data shown in the table ...

YOGO is a new business which Amelia has just set up using Government support. YOGO makes a range of sweets (candy) targeted at adults. It is a niche market. Amelia has been looking at the marketing part of her business plan. She has to decide which pricing method to use. Amelia is spending a lot of ...

Samira owns a successful business selling takeaway fried food. She employs 2 part-time workers. Last year revenue fell for the first time in 10 years. This was because of increased competition from 2 a well-known franchise. To respond to this, Samira could lower her prices, as shown in the table ...

Keila owns a successful small bakery shop. Keila would like to expand her business. She could open a café
selling cakes and drinks in a popular tourist location. Keila plans to give out free samples as her main method
of promotion. She has prepared some customer and cost information as shown in the ...

Grimshaw manufactures mobile (cell) phones for the mass market. Last year its market share increased by 3%. The Managing Director is planning to set up a new factory in country T to supply the mobile phone market in that country for the first time. Grimshaw plans to sell a new model of mobile phone ...

GKA is a food retailer. It has 300 shops located in areas where average consumer incomes are low. GKA sells a limited range of own-label products including breakfast cereal and toothpaste. GKA does no promotion or market research. The Managing Director said: ‘Last year our market share increased to ...

This is Case Study:
Anyshade manufactures a range of paints. It uses flow production. The Finance manager has produced a cash
flow forecast as the business wants to arrange an overdraft with its bank. The Finance manager believes that
reducing prices is the best way to increase sales revenue ...

SENG manufactures cameras. Last year its market share increased by 2% to 18%. Production is capital intensive. This allows SENG to use lean production methods such as just-in-time. Cameras have a short product life cycle. SENG spends $200m each year on extension strategies. The Marketing manager ...

AirGo is a market-orientated business. It provides flights to 10 airports across Asia. 90% of its customers are people going on holiday. AirGo only advertises in national newspapers. The Marketing Director is worried that demand for AirGo’s flights is price elastic. Last year revenue fell due to ...

This is Case Study :
GBU is a public limited company. It makes a range of beauty products including shampoo and soaps for the mass market. Last year GBU’s revenue fell. The Marketing Director has been looking at the results from its primary market research based on a sample of 2000 consumers. An ...

This is Case study:
LWM uses batch production to make car tyres in 15 different sizes. Last year LWM sold 60 million tyres including 40 million tyres of its best-selling size. The Finance Director has been looking at the financial data shown in the Table. She said: ‘Liquidity is important. I need to ...

TXE is a large food retailer. The Finance Director is worried as last year profit fell by 10%. ‘I blame competition and increased taxes. We have spent more on sales promotions, but these have not been successful. We have to find ways to increase profits.’TXE has 200 shops and plans to close 50 to ...

FlyAway is an airline business. It is in the tertiary sector. It offers low-price flights for business customers in country J. Customers have to pay extra for luggage and food on the flight. It is a very competitive market.The Marketing manager knows that improving customer service is important ...

GDC is a transport delivery business in country Z. It operates in a competitive market. GDC has 5000 employees and 1000 delivery vehicles. GDC’s organisational structure has many levels of hierarchy with a long chain of command. The managers use an autocratic leadership style. Last year GDC ...

PLK is a social enterprise which offers training to young people who leave school with no qualifications.The young people are trained by PLK chefs to prepare food which is sold at local markets or sporting events.Choosing the right method of promotion is important. The manager of PLK thinks that to ...