Unit 3: Marketing
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Ch 10 Marketing, competition and the customer
Ch 10 Marketing, competition and the customer
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Ch 12 The marketing mix: product
Ch 12 The marketing mix: product
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Ch 13 The marketing mix: price
Ch 13 The marketing mix: price
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Ch 14 The marketing mix: place
Ch 14 The marketing mix: place
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Ch 15 The marketing mix: promotion
Ch 15 The marketing mix: promotion
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Ch 16 Technology and the marketing mix
Ch 16 Technology and the marketing mix
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