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Ch 19 The marketing mix – product and price
Ch 19 The marketing mix – product and price
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- Students Den
- ↳ Assignments & Announcements!
- A Level Business
- ↳ Unit 1: Business & its Environment
- ↳ Ch 1 Enterprise
- ↳ Ch 2 Business structure
- ↳ Ch 3 Size of business
- ↳ Ch 4 Business objectives
- ↳ Ch 5 Stakeholders in a business
- ↳ Unit 2: Human Resource Management
- ↳ Ch 10 Human resource management
- ↳ Ch 11 Motivation
- ↳ Ch 12 Management
- ↳ Unit 3: Marketing
- ↳ Ch 17 The nature of marketing
- ↳ Ch 18 Market research
- ↳ Ch 19 The marketing mix – product and price
- ↳ Ch 20 The marketing mix – promotion and place
- ↳ Unit 4: Operations Management
- ↳ Ch 23 The nature of operations
- ↳ Ch 24 Inventory management
- ↳ Ch 25 Capacity utilisation and outsourcing
- ↳ Unit 5: Finance & Accounting
- ↳ Ch 29 Business finance
- ↳ Ch 30 Forecasting and managing cash flows
- ↳ Ch 31 Costs
- ↳ Ch 32 Budgets
- IGCSE Business
- ↳ Unit 1: Understanding Business Activity
- ↳ Ch 1 Business activity
- ↳ Ch 2 Classification of businesses
- ↳ Ch 3 Enterprise, business growth and size
- ↳ Ch 4 Types of business organisation
- ↳ Ch 5 Business objectives and stakeholder objectives
- ↳ Unit 2: People in Business
- ↳ Ch 6 Motivating employees
- ↳ Ch 7 Organisation and management
- ↳ Ch 8 Recruitment, selection and training of employees
- ↳ Ch 9 Internal and external communication
- ↳ Unit 3: Marketing
- ↳ Ch 10 Marketing, competition and the customer
- ↳ Ch 11 Market research
- ↳ Ch 12 The marketing mix: product
- ↳ Ch 13 The marketing mix: price
- ↳ Ch 14 The marketing mix: place
- ↳ Ch 15 The marketing mix: promotion
- ↳ Ch 16 Technology and the marketing mix
- ↳ Ch 17 Marketing strategy
- ↳ Unit 4: Operations management
- ↳ Ch 18 Production of goods and services
- ↳ Ch 19 Costs, scale of production and break-even
- ↳ Ch 20 Achieving quality production
- ↳ Ch 21 Location decisions
- ↳ Unit 5: Financial Information and Financial Decisions
- ↳ Ch 22 Business finance: needs and sources
- ↳ Ch 23 Cash flow forecasting and working capital
- ↳ Ch 24 Income statements
- ↳ Ch 25 Statement of financial position
- ↳ Ch 26 Analysis of accounts
- ↳ Unit 6: External Influences on Business Issues
- ↳ Ch 27 Economic issues
- ↳ Ch 28 Environmental and ethical issues
- ↳ Ch 29 Business and the international economy
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