20 Analyse the benefits of mergers as growth strategies to a business. [6]

[Salman Khalid]

(KN) Market Expansion and Access
(AN) Mergers provide an opportunity for businesses to expand their market reach by entering new geographic areas or accessing new customer segments
(AN+) This leads to higher sales and revenue

(KN) Diversification and Risk Mitigation
(AN) Mergers allow businesses to diversify their product or service offerings, customer base, and market exposure.
(AN+) This diversification can reduce the overall risk associated with being heavily reliant on a single market or product line.

This answer is beautifully copied from someone else!

[Huma Junaid]

[KN]Increased Market Share
[AN]Mergers allow companies to consolidate their market share
[AN+]This enlarged market presence can lead to a stronger competitive position

[KN]Enhanced Capabilities and Expertise
[AN]allowing businesses to complement each other's strengths and fill gaps in their capabilities.
[AN+]amalgamation of talents can result in a more well-rounded and versatile organization