09 Consider two possible methods of promotion that Walt could use for the new game. Recommend which.......[6]

[BASEL Moderator]

Walt owns a company which has developed a new computer game for adults. A focus group report shows customers like it. Walt has been considering the marketing mix, including the packaging for this product which is likely to be sold in many countries. ‘I don’t want to use a wholesaler as it would affect my profit margin’ he said.

09 Consider two possible methods of promotion that Walt could use for the new game. Recommend which
method he should use. Justify your answer. [6]

Possible KN Points:
• Advertising/use of social media (accept only once)
• Public relations/sponsorship/celebrity tie-in with/endorsements
• Promotional pricing (short-term discounts/vouchers)
• Special offers e.g. bonus content
• Competitions
• Free trials/test/demonstrations
• Trade fairs
• Free gifts/merchandise