03 Do you think a business should use the same marketing mix to sell its products to different age.....[6]

[BASEL Moderator]

LXA is a private limited company based in country Z. It makes children’s clothing. LXA sells its products
in competitive markets in several countries. LXA’s directors are considering different ways for the business
to grow. The Finance Director has prepared some financial information before meeting with some of LXA’s
stakeholders. An extract is shown in the Table. The Marketing Director wants LXA to start producing clothing
for adults.

LXA TABLE.JPG (24.27 KiB) Viewed 2 times

03 Do you think a business should use the same marketing mix to sell its products to different age groups?
Justify your answer. [6]

Possible KN Points:
• Same marketing mix is cheaper
• Depending on your customers you may want to advertise in different locations using different media