IGCSE, A Level Business Student Forum

[KN] A strong brand image adds value by showing customers that the product is long lasting and advanced.
[APP] a smartphone brand known for durable phones with the latest technology makes people believe they are buying a product that will last.
[AN] hhis builds customer trust and loyalty, letting the company charge higher prices and gain an advantage over other brands.

[KN] A successful brand image adds value by creating perceived quality and trust in the minds of customers.
[APP] For example, brands like Apple and Samsung have built strong reputations for reliability, design, and innovation.
[AN] As a result, customers believe their smartphones are superior and are willing to pay a higher price, allowing the company to charge a premium and increase profitability.