IGCSE, A Level Business Student Forum

KN:
A business focuses on survival when it aims to keep operating during difficult times.

AP:
For example, during the covid 19 lockdowns, many small restaurants in Pakistan made survival their main goal because sales fell sharply.

AN:
Revenue dropped as customers stayed home. Costs like rent and salaries still had to be paid. The business aimed to survive until normal demand returned.

[Kn]A business may focus on survival when it faces difficult or uncertain conditions.

[App] For example, a new restaurant might aim to survive during its first year when customer awareness is still low.

[An] In this situation, the business prioritises cutting costs focuses on attracting enough customers to cover expenses, and avoids taking big risks until it becomes more stable.

kn:a business may focus on survival when it faces difficult conditions or threats to its existence.
app:forexample a small restaurant might make survival its main objective during an economic recession when customers have less money to spend.
an:in this situation the business aims to cut costs and maintain enough revenue to stay open until economic conditions improve.

[KN] A business might aim for survival in its initial stages or when it faces financial difficulties and uncertain market/economic conditions.
[APP] For example, a new café opening in a competitive area might focus on simply staying open and covering its costs during the first year.
[AN] This helps the business stay stable in a risky period avoid closure or bankruptcy and build a foundation for future growth and profits once conditions improve.