Re: 20 Analyse the benefits of mergers as growth strategies to a business. [6]
Posted: Wed Nov 08, 2023 4:54 pm
This answer is beautifully copied from someone else!Abbas17 wrote: ↑Mon Nov 06, 2023 9:28 pm (KN) Market Expansion and Access
(AN) Mergers provide an opportunity for businesses to expand their market reach by entering new geographic areas or accessing new customer segments
(AN+) This leads to higher sales and revenue
(KN) Diversification and Risk Mitigation
(AN) Mergers allow businesses to diversify their product or service offerings, customer base, and market exposure.
(AN+) This diversification can reduce the overall risk associated with being heavily reliant on a single market or product line.