IGCSE, A Level Business Student Forum

[KN]Diversification
[AN] reduce dependence on a single market or product
[AN+]making the business more competent to economic fluctuations

[KN]Competitive Advantage
[AN]This can help the acquiring company defend its market share and better compete against rivals.
[AN+] and hence increase market dominance

[KN] Rapid Expansion
[AN] Takeovers allow a business to grow quickly by acquiring established assets and operations
[AN+] This method bypasses the time and effort needed to build from scratch, accelerating the company's reach
[KN] Increased Market share
[AN] Acquiring another business can result in a significant expansion of the acquiring company's share of the market
[AN+] This increased market share often translates to a stronger competitive position