02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Ch 1 Enterprise
Mashal Umair Niazi
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Re: 02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Post by Mashal Umair Niazi »

KN: A consumer might only need shoes for walking outside, but still wants to get a luxury one cause of some added luxury feature
APP: E.g. if a branded pairs has this new feature that allows the shoes to automatically tie themselves, wheras a non-branded pair has simple shoes that suffice.
AN: Hence the person does not need a branded pair, as they can still 'survive' with the non-branded one as it performs all the functions required of a shoe (walking around), but would be willing to pay extra money for the features that would make them more comfortable and improve their quality of life.
amaimatif
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Re: 02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Post by amaimatif »

KN: A consumer needs shoes to protect their feet for daily life.
A branded trainer is not a need but a want.

APP: For example, any basic shoe covers the need for protection.
But trainers like Nike are bought because of image and style.

AN: This shows wants are about preference and lifestyle.
Needs are satisfied with simple, essential items.
Haiderabbas
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Re: 02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Post by Haiderabbas »

KN: A consumer may want branded trainers for image and perceived quality, but need basic shoes simply for protection and walking.
APP for e.g someone might buy Nike to impress friends but use cheap canvas shoes for everyday school.
AN Brands add emotional value and status, while basics meet function so choice depends on income and priorities.
Ruqyia Salman
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Re: 02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Post by Ruqyia Salman »

[KN]-A consumer might need a basic pair of shoes to satisfy a physiological need (protection, comfort, practicality), but they want a branded pair of trainers to fulfill esteem needs — such as status, identity, or social acceptance.[APP]In this case, a consumer may need a basic pair of shoes simply to protect their feet and enable them to walk comfortably. However, they may want a branded pair of trainers (such as Nike or Adidas) for the added style, brand image, or social prestige.[AN+]Thus,a consumer may need a basic pair of shoes simply to protect their feet and enable them to walk comfortably. However, they may want a branded pair of trainers (such as Nike or Adidas) for the added style, brand image, or social prestige
SofiaRazaKhan
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Re: 02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Post by SofiaRazaKhan »

[KN]A consumer needs a basic pair of trainers to meet a basic physical requirement. In contrast, consumer may want branded pair of trainers which reflects a desire to meet emotional needs for pride or recognition.
[APP}thus, a consumer may need a simple pair of trainers just to protect their feet and make it comfortable to walk. on the other hand , they may want a branded pair of trainers because they like the style and the reputation of the brand.
[AN]while both products serve the same purpose, the branded trainers appeal to the consumers emotional and social desires. The basic shoes satisfy a physical need.
masabtahir
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Re: 02 Explain why a consumer might 'want' a branded pair of trainers but only 'need' a basic pair of shoes.

Post by masabtahir »

kn, he need a braded pair of trainers instead of normal pair of shoes because of their long term quality and brand image of shoes
app. for exp a pair of nikey shoes are more comfartable ad have a good brand image instead of local shoes
an. thus a branded pair of shoes are more capable instead of local pair of shoes and also have a good and brand presece
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