IGCSE, A Level Business Student Forum

Q12 Analyse the possible objectives of customers towards a business. [6]

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Possible Structure
[KN]
[AN]
[AN+]

[KN]
[AN]
[AN+]

[KN] Good quality of the goods
[AN] Customers typically seek high-quality products or services that meet or exceed their expectations.
[AN+] Quality is often a top objective, as it directly impacts their satisfaction.

[KN] Production customization and personalization
[AN] Some customers prefer products or services that can be customized to their specific needs or preferences.
[AN+] Personalization adds value to their experience.

[KN] Quality and Reliability.
[AN] For many customers, the dependability and quality of goods or services come first.
[AN+] Their expectation is that the products they buy will function consistently and last a long time, with no flaws, malfunctions, or interruptions in service.

[KN] Customer Service and Support
[AN] Outstanding customer service is highly valued by certain customers.
[AN+] Customers look for responsiveness to questions or concerns, timely and informed assistance, and a satisfying encounter with the company's representatives as a whole.

[KN]value of money for sure
[AN]this involves a consideration of the products benefits and overall quality in relation to its cost
[AN+]offering competitive pricing or providing additional benefits can enhance the perceived value.

[KN]trust adn reliability
[AN]they seek assurance that products will perform as advertised and follow warranties or return policies
[AN+]this makes them feel more safe and would result in more sales for the business

[kn]good quality [an] consumers want goods to be of good quality and hence not of poor endurance [an+] this can also help improve brand image for the business due to good quality

[kn]satisfaction [an] customers dont just want satisfaction in the product itself but also through the employees and the place of selling [an+]this will help with brand loyalty as workers will feel at home with such products

[kn] product an service satisfaction
[AN]customer want to be satisfied with the quality and functionality of the product or service they purchased
[AN+]leading to this objective can lead to customer loyalt and good word of mouth and repeat business

[KN]cost effective purchases.
[AN]customer aim to get the purchases for the best value of their money .
[AN+]so tse who offer competitive pricing or cost effective offer will attract cost sensitive customers

[KN] good quality product
[AN] quality is the most important expect realized by the customer while looking for a product
[AN+] so this makes them better from the competitive

[KN] cheap price
[AN] price is the amount paid by the customer for the product
[AN+] by looking at the price they evaluate if the price is worth paying or not

[KN] Quality Products or Services
[AN] customers want to receive quality products that meet their standards for quality
[AN+] so that they have better competitive advantage over the other firms

[KN] Customer Service
[AN] the key objective is to receive helpful and respectful customer service, including assistance, problem-solving, and quick responses to inquiries.
[AN+] ]leading to this objective can lead to customer loyalty and good reputation of the firm

[kn] customers would have the objective of sustained quality products or services
[an] as they want that the product reaches their standard of living
[an+] which can help gain advantage over the competitors
[kn] variety of products
[an] consumers always a prefer a range of products and services (improvement in methods and respectful service , including assistance and problem solving)
[an+] which would help build customer loyalty and good word of mouth

[KN] sustained quality of a product/service
[AN] ensuring that the standard is met every time
[AN+] builds loyalty

[KN] added variety in products or services
[AN] creating a lot of options for customers to attract and retain maximum customers
[AN+] becomes a trendsetter

[kn] quality
[an] prices appropriate for the quality of the businesses products
[an+] which ensures they are satisfied and dont turn to competitors

[kn] satisfactory services
[an] building good relationships, communication and feedback application to business
[an+] in order to ensure loyalty and builds brand image for business

[KN]High quality
[AN]Customers aim for purchasing high quality products at relevant prices to get value for money therefore it satisfies them
[AN]leading to customer loyalty and better brand image

[KN]Customer service
[AN]Customer want to be treated with respect and protocol eg good behavior of salesmen. Thus this can help to improve relations with customers
[AN]Hence they may be retained easily leading to high revenue in longrun

[KN] Positive Customer Experience.
[AN] They expect friendly and efficient services along with effective communication.
[AN+] Thus this leads to spread of positive word of mouth with building of strong brand image of business.

[KN] Sustained quality.
[AN] Customers usually demand for good quality products and services which guarantees long shelf life.
[AN+] Thus their satisfaction increases with loyalty.

Quality of their products
Many Customers are willing to sacrifice some extra hundreds for better quality products offered as they are value for their money products

Customer service
Customers care very highly on how they are treated by a business. The customer always wants a friendly, respectable and honest employee so that when they want to know about a certain product they are not lied to