IGCSE, A Level Business Student Forum

Q2. Differentiate between internal and external communication. [4]

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[AN]

[KN]
[AN]

[kn] internal communication involves communication with in the business with its memeber such as manager and employees
[an]in internal commu ication can concern with day to day operations and in internak=l communication hey inly deal with internal matters like company policies

[kn]it involves communication outside the organization wth an individual
[an]it doesnt onvolve the communication of employees andwit managers it involves communication related to organization product or service

[KN] internal communication is process of exchanging information between one group and another inside a business
[AN] this lead to better coordination and decision making and increase efficiency of business

[KN] external communication is exchanging information between one group and another outside the business
[AN] this will increase customer loyalty as business providing them the information about the business which make them feel special

[KN] Internal communication means sharing tasks within the business and external communication means sharing information with outsiders
[AN] Sharing tasks within the business means giving out tasks to the employees and sharing information with outsiders means communication with customers ETC

[KN] Internal communication is done to train the employees and external communication is done to gain customers
[AN] Communication is done to train employees and achieve higher productivity and a salesman would communicate with customers to sell

Kn ] Internal communication occurs when the members of an organization exchange information with each other. On the other hand external communication takes place when those members interact and communicate with an outside party.
An] Businesses primarily use internal communications to maintain a functioning work environment however external communication is a function of a marketing plan. The messages sent are crafted towards a specific audience with the goal of earning new customers and increasing revenue.

Kn ]purpose
An ] internal comunication is done to understand and solve internal conflicts and plan new strategies however external is done to make the branding of the company and grab the attention of customers and clients

[KN] Internal communication is used for a different audience and purpose than external communication
[AN] Internal communication helps in facilitating teamwork, and maintaining a positive internal culture while in external communication the main purpose is marketing products, managing the company's public image, and engaging with external stakeholders.

[KN] Internal communication has an informal tone and a whole different content as compared to the formal tone used in external communication.
[AN] Internal communication includes a detailed information about businesses daily operations and as the tone is often informal, promotes a positive working environment. While external communication involves presenting a professional image, featuring marketing messages and public announcements and the tone is carefully crafted to adjust with the brand and appeal to external audiences, contributing to the firms reputation management.

[KN] Internal commination is passing of information in an organization
[AN] It is used to assigning tasks, improve product and quality of goods

[KN] External commination is commination with people outside of the organization eg, supplier
[AN] They can decide the amount of raw material supplied for sustainable production

(KN) Internal communication happens within a group or organization, like between students, teachers, or staff members within a school.
(AN) It helps everyone inside the group stay informed and work together smoothly.
(AN+) Improved teamwork and a sense of belonging make tasks more manageable and enjoyable.

(KN) Talking to classmates, sharing information with teachers, or discussing projects with fellow students are examples of internal communication.
(AN) It helps in better understanding, coordination, and collaboration within the group.
(AN+) Clear communication inside the group leads to successful completion of projects and a positive atmosphere.

[KN]Purposes
[AN]Internal communication aims at coordinating activities ,while external communication focuses on branding, marketing, customer relations, and brand image

[KN]Internal communication occurs within the organization, while external communication takes place between the organization and external parties
[AN] internal communication leads to effective decision making while external communication leads to better brand image

[KN]internal communication is done with colleges inside your own business whereas extenal is done with people outside the business
[AN]this makes internal communication alot easier as you already more likely to be familiar with the person

[KN]internal communication is done via emails etc and external communication is done via public speeches etc
[AN]internal communication targets a specific audience and external communication targets the general public

[KN]internal communication is done with colleges inside your own business whereas extenal is done with people outside the business
[AN]this makes internal communication alot easier as you already more likely to be familiar with the person

[KN] Internal communication is done to train the employees and external communication is done to gain customers
[AN] Communication is done to train employees and achieve higher productivity and a salesman would communicate with customers to sell