IGCSE, A Level Business Student Forum

[KN]Gives a clear sense of direction.
[APP]For example, if a takeaway restaurant sets an objective for staff to reduce delivery times by 15%, employees may work more efficiently and as a team to achieve this
[AN]Seeing improvements and getting positive feedback can increase morale and job satisfaction, leading to better customer service and higher business performance.

employees have clear gals to work towards
for example a clothing retailor setting a goal to achieve 20% increase in sales
when they have clear set of goals to work towards they get a sense of achievement when its met, motivating them further, this also boost productivity increasing efficiency helping the brand image overall

Knowledge Point:
Setting objectives helps motivate employees because it gives them a clear idea of what they need to achieve and a sense of purpose in their work.

Application:
For example, in a cafe Second Cup Coffee, workers might be given an objective to serve customers within five minutes to improve service quality and customer satisfaction.

Analysis:
When employees know what target they are working toward, they feel more focused and responsible for their performance. Meeting these goals can make them feel proud and recognised for their effort. This increases job satisfaction and encourages them to keep working hard, which improves overall performance in the business.

{KN}Setting objectives helps employees understand exactly what they need to achieve and how their work contributes to the overall success of the business, reducing confusion and increasing focus.
{APP}For example, in a new fast-food restaurant, if employees are given a clear objective such as serving each customer within 20 minutes, they know exactly what standard of performance is expected from them. This reduces confusion about their roles and helps them stay focused on providing quick and efficient service.
{AN}As a result, employees work more efficiently and consistently, leading to faster service times and happier customers. This improves overall business performance and helps the restaurant build a good reputation increasing its chances of success and survival in a competitive market.

Kn
Setting objectives helps motivate employees by giving them clear targets to work toward
App
For example, a sales team may be given a goal to increase monthly sales by 20% which gives them a clear sense of purpose and allows them to track progress and feel rewarded when they succeed boosting morale and commitment
An
Therefore, objectives motivate employees by providing focus, recognition, and a sense of achievement

(KN)
Setting clear objectives helps employees understand what is expected of them and gives them a clear target to work toward.
(APP)
For example in a restaurant waiters may be given an objective to serve customers within 10 minutes of ordering to improve customer satisfaction.
(AN)
This can motivate employees because they have a clear sense of purpose and can see how their work contributes to the businesses success. Meeting objectives can also bring recognition or rewards increasing job satisfaction and encouraging them to work harder.

[KN] Because it shows them the target they should work towards.
[APP] For example Burger King starts a new policy of reducing delivery time by 15% this will force the employees to deliver the food on time.
[AN] Hence they will get positive feedback which will increase their jobs satisfaction which will lead to better service.

[KN] Gives a clear sense of direction and a purpose to their work.
[APP] e.g. A manager has given a goal to get more sales than the previous month by giving the workers a clear sense of purpose and a direction which will motivate workers to work hard as they have a clear goal to achieve.
[AN] Thus clearing these objectives can also bring recognition or rewards increasing job satisfaction and encouraging them to work harder.

[kn] it may motivate them as they would now have something to work towards [app] for example if a business sets an objective to reduce waste workers would have a goal set in mind to achieve giving them a sense of direction [an] this allows the workers to not be detracked , work harder to get more work done and helps in maintainimg efficiency among the workers

[KN] it gives the employees a clear path towards their objective
[APP] for example clothing store and the the owner sets an example to increase monthly sales by 15% through improved customer service to achieved this, employees might be promised bonuses or recognition if the target is met.
[AN]this objectives motivates employees because it gives them a clear target and a sense of purpose. when workers know exactly what is expected and see rewards for success, they are likely to work harder, feel valued, and improve performance.

(KN) It gives employees a clear sense of direction on what they should do to complete the objective.
(APP) For example, a car manufacturing company may set increasing sales as their primary objective over a time period. In order to achieve this, employees would work together as a team to help sell as many cars as possible for the company, rather than not knowing what exactly is their job when a clear objective isn't set.
(AN) This teamwork of employees would play a crucial role in achieving the goal the company had set, leading to these employees being noticed by seniors and being offered promotions with higher wages. The higher wages and promotion would push the employees to work harder as it would boost their morale and most importantly, they would know that their work is being noticed and appreciated.

(KN)It makes the workers feel more important and valuable to the business.
(APP)For instance, if a manufacturing business' objective is profit maximization, workers will be told to work more careful and use raw materials more efficiently.
(AN)Thus, making the workers feel as if they have an effect on the business' profits, so they be more motivated in helping the business in achieving this objective, which in turn will boost the business' efficiency and increase it's output, allowing for selling economies of scale.

[KN] A business objective gives employees a clear target to work towards.
[APP] For example, in a hotel, staff may be given an objective to improve customer satisfaction ratings by 15%, helping them work together e.g reception staff informing janitorial staff of unclean areas, improving the quality of the service
[AN] This makes workers feel as if they play a vital role in customer satisfaction and brand image, motivating them to work harder, improving efficiency and allowing the business to achieve an objective such as improved brand image.

It helps them to focus on what to specifically do
For example, if their objective is growth,they will create strategies around that and work towards it without going through different directions, which motivates them as they are only focusing on one thing
This leads to better work and more efficency of the business