IGCSE, A Level Business Student Forum

improving quality, branding, or customer experience, to attract more customers.
for example apple could give exclusive features and newer desgins
this increases its market share by attracting more customers who value quality and brand reputation which further reacts large number of loyal customers securing you a large amount of revenue

{KN}A phone company like Apple can use non-price competition competing through factors other than price to increase its market share and attract more customers.
{APP}For example, Apple focuses on product differentiation by offering innovative features such as the high-quality camera system, iOS software, and integration with other Apple products like the MacBook and Apple Watch. This makes its phones stand out from competitors like Samsung or Xiaomi, even though its prices are higher.By focusing on quality, design, and brand image, Apple builds strong customer loyalty many consumers are willing to pay premium prices because they value the brand’s reputation and user experience.
{AN}Additionally, Apple uses marketing and after-sales service (such as Apple Care and regular software updates) to enhance customer satisfaction. These non-price factors help Apple retain existing customers and attract new ones, leading to a larger market share without the need to lower prices.

KN: Apple could improve their marketing to increase their market share.
APP: For example, they could translate their ads into different languages or make their ads creative by symbolising a cartoon character or a famous celebrity.
AN: This attracts a lot of customers, which improves brand image, leading towards customer satisfaction and loyalty, increasing the ratio of repeat sales, causing an increase in their market share.

[kn] apple could improve their marketing on packaging.
[app] for example, their marketing could be different and innovative and their packaging too.
[an] this can improve brand image, retain customers which can result in a larger market share.

[KN] By packaging.
[APP] Apple could offer exclusive apps to make its phones more attractive without lowering prices.
[AN] This will result in more sales, more customers being attracted creating customers loyalty and Apple generating more profit improving their status.

Knowledge Point:
Apple could use product differentiation as a way of non price competition by offering unique and innovative features that make its phones stand out from rivals.

Application:
For example, Apple was the first to introduce features like Face ID and a high-end ecosystem linking iPhone, iPad, and Mac. Later, other brands such as Xiaomi also started using similar features but they mainly copied the ideas that Apple introduced first.

Analysis:
By leading with innovation, Apple creates a strong image of quality and originality. This builds customer trust and loyalty, as people see Apple as the trendsetter, not a follower. With this loyalty, customers are willing to pay premium prices, which helps Apple grow its sales and increase its market share without lowering pric

[KN]Apple can increase the level of technology and features in mobile phones.
[APP] for example apple introduced new features in iphone 17 such as side camera button as well as new design with attractive and different colors.
[AN]thus this lead to increase in the market share and created hype every where increasing market share which increased sales leading to increased profits as well as consumer base.

KN:
Non-price competition means attracting customers through factors other than lowering prices, such as product quality, branding, or customer service.

AP:
For example, Apple uses stylish designs, strong branding, and unique features like Face ID.

AN:
Better product design makes customers more loyal to the brand. Strong marketing creates a premium image that attracts new buyers. Extra features and after-sales service encourage existing users to stay with Apple instead of switching to competitors.

(KN) A phone company can use methods such as quality to increase market share.
(APP) For example, Apple could advertise about the quality of their phone and how competitors like Samsung may not offer the same quality.
(AN) This leads to an increase in loyal customers and therefore, sales, without having to reduce prices and risk decreasing the profit. And with higher sales, gross profit is higher, which eventually leads the net profit to increase.

[KN] A phone company can use methods like branding to increase its market share.
[APP]e.g. Apple uses its iconic logo premium packaging and consistent marketing to position itself as a reliable brand.
[AN] This strong brand image builds customer loyalty and attracts new buyers who prefer quality and innovation helping Apple increase its market share without cutting prices.

They can add in new features
Apple can add features that are helpful or attractive, which other competitors don't have,this will increase the number of customers as they will be willing to buy it
This will increase the market share and revenue which will lower the costs

[KN]Product differentiation
[APP]Apple designs phones with unique features, such as advanced cameras, long battery life, and its iOS system that works smoothly with other Apple products.
[AN]This makes its phones stand out from competitors, encouraging customers to choose Apple even if prices are higher which means that the business can sell products at higher prices leading towards a rise in profit margins and improvement in cash flow.