IGCSE, A Level Business Student Forum

02 Explain two benefits to a fashion designer of identifying customer needs for her brand. [8]

Hint: Increased chances of acceptance of the designs (less chances of rejection backlash) >> customers would like the trendy designs, as per their desires >> Recurring Sales, Brand Image, First mover benefit from unique & creative designs

Please read the answer of the previous student & if the answer seems well developed don't use the same KN in your answer, try to give new one.

(KN) Identifying customer needs leads to higher customer satisfaction.
(APP) For example, if a fashion designer knows exactly what her customers want, she would be able to produce the products exactly the way majority of the customers like them.
(AN) This would lead to satisfied customers, leading to an increased number of loyal customers, meaning there is an increased chance of positive word of mouth to be spread among the friends and family of each loyal customer.
(AN+) This would lead to a massive increase in sales, leading to a higher net profit and little to no cashflow problems.
(KN)Another benefit of identifying customer needs is that a stronger brand image is made.
(APP) For example, if the fashion designer consistently delivers exactly what the customers want, it builds a good reputation and stands out from competitors.
(AN) This means that the business would get a competitive edge over the market, meaning most customers that are new to the market would most likely become customers of this business rather than becoming customers of the competitors, given the good reputation of the business.
(AN+) All these factors would combine to make the business profitable make success look far more easier in the future.

[KN]Identifying customer needs can lead towards better product development (clothing designs).
[APP]If a fashion designer makes products according to customer requirements it will reduce wastage of time on making dresses which customers do not want, this means an increase in efficiency.
[AN]When less time will be wasted on making unpopular clothing designs, this time can be invested in learning current fashion trends in the market which can help her stay updated leading towards a competitive advantage by developing strategies on what type of products to produce. With the help of those strategies this can then help them to create a USP of their products.
[AN+]In the long run, this can help to reduce storage and warehouse costs as there wont be any outdated products which can help them to improve their cashflow.

[KN]Identifying customer needs as per the desired quality can help to reduce complaints.
[APP]When products will be made according to customer requirements they will be more willing to buy the product and they will less likely return it.
[AN] This means, a strong brand image can be developed on the basis of first mover advantage meaning more customers will be attracted toward the trendy yet quality stuff. With sustained quality, now the business can charge premium prices which would not only lower the workloads yet retaining good profit margins.
[AN+] In the long run, if the business launch any additional products there would be higher acceptance rate which means lower costs of advertisements & promotions to attract customers. Also, now the business can open multiple outlets within or outside the countries.

Examiner Comments: Stand Corrected

kn] for high sales and brand image of their dresses
ap] for e.g. identifying customer needs will attract customers and make the sales high and can charge high price to consumer by fulfilling their needs
an] this will make the profit increase and sales also by identifying customer needs by t his and customer base will also increase
an+] this will increase the brand image in long time which ca make them charge high price and high profit would e generated

kn] launching new products will make them run easily with good sales
ap] for e.g. when good brand image is created then new launch product can be sold with that brand image of company
an] this is the benefit as can also launch diverse trendy products in the market for high sales and good profit generation by the firm which can be use for further expanding in the business operations
an+] this money can be use to make a personal embroidry machines which can be cost effective and will increase their profit margin further

[KN]: One benefit to a fashion designer would be increased sales.
[APP]: For example, if a fashion designer identifies their customer's needs they would be able to create clothes that match the customers taste and would be able to fulfill customer demands.
[AN]: Thus, this would lead to increased revenue which would further lead to increase in profit margin and improved cashflow and would improve financial performance of the business.
[AN+]: Furthermore, leading to long term success of business.

[KN]: Another benefit to a fashion designer would be stronger brand loyalty and reputation
[APP]: For example, if a fashion designer consistently delivers products that satisfy their customers those satisfied customers would more likely become loyal repeat buyers and would recommend the brand to others as well.
[AN]: Thus, this would lead to customer loyalty and would also lead to customers spreading a positive word about the business leading to more sales in future which could further be invested to expand the business.
[AN+]: Furthermore, this improves the brand image and helps the business gain a competitive advantage.