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05 Identify and explain two factors (other than legal controls) that Gowri needs to........ [6]

Posted: Wed Jan 28, 2026 3:35 pm
by BASEL Moderator
Gowri has always wanted to start up her own business making leather goods such as bags and belts. She has already asked about micro-finance and what help the Government will offer new business start-ups. ‘There is still a lot to do!’ said Gowri. ‘I need to plan my sales promotion and find out about how legal controls could affect my business.’ Gowri is not sure if she needs a business partner.

05 Identify and explain two factors (other than legal controls) that Gowri needs to consider when deciding on
which method of promotion to use for her products. [6]


Possible KN Points:
• Purpose
• Budget /cost
• Who is target market
• Stage in product life cycle