11 Anouk could use either leaflets or local newspaper advertising as methods of promoting her jewellery....[6]
Posted: Wed Jan 28, 2026 4:22 pm
Anouk is a sole trader. She designs and makes jewellery at home, using hired (rented) equipment. Anouk enjoys selling the jewellery at local markets. Last year her sales revenue increased by $500 to $3000. She plans to use $50 for a marketing budget. Anouk would like to do some primary market research when she has time. Anouk thinks she should have a business partner.
11 Anouk could use either leaflets or local newspaper advertising as methods of promoting her jewellery.
Recommend which method you think Anouk should use. Justify your answer. [6]
Possible KN Points
Advertising in local papers:
• Low cost
• Would widen her target audience
• Not everyone reads newspapers
• Repeat adverts can be expensive
Leaflets:
• Easy to distribute to lots of people
• Can be kept for reference
• Can be colourful
• People might see them as junk
11 Anouk could use either leaflets or local newspaper advertising as methods of promoting her jewellery.
Recommend which method you think Anouk should use. Justify your answer. [6]
Possible KN Points
Advertising in local papers:
• Low cost
• Would widen her target audience
• Not everyone reads newspapers
• Repeat adverts can be expensive
Leaflets:
• Easy to distribute to lots of people
• Can be kept for reference
• Can be colourful
• People might see them as junk