IGCSE, A Level Business Student Forum

A large established supermarket is likely to have objectives such as profit maximisation or growth, while a new small grocery store would focus on survival or attracting customers.
For example, a small grocery store may try to build customer loyalty by offering competitive prices, whereas a large supermarket might aim to expand its market share through advertising, discounts, or opening new branches.
Because of their different sizes, their objectives differ. Smaller businesses use cautious strategies to stay afloat and build a strong customer base before taking risks, while larger supermarkets can afford to experiment with new products, as failure is less likely to damage their overall brand.

(KN)A new small grocery store will have the objective of survival, whereas a large established supermarket chain will likely focus on growth.
(APP)Since, an established supermarket chain will have already have earnt the trust of customers it will be more able to focus on increasing profits, but since the new small grocery store has not earnt consumer trust yet, it will have less sales.
(AN)Thus it will have to charge lower prices for everyday use items to entice customers, helping it breakeven, making survival easier.

[Kn] A new small grocery store and a large supermarket chain have different objectives because they are at different stages of growth.

[App]For example, a new local grocery store might focus on survival and attracting loyal customers, while a supermarket like Tesco aims for profit growth and market expansion.

[An] The small store will set short-term goals to build a customer base and manage cash flow keep prices competitive to survive and focus on customer service to create loyalty whereas the large chain can pursue higher sales, brand dominance, and global expansion due to its resources and stability.

kn:business objectives often depend on the size and stage of the business.
app:forexample a new small grocery store might focus on survival and building a loyal customer base while a large supermarket chain like Al-Fatah or Tesco aims for profit maximisation and market expansion.
an:this shows that smaller firms prioritise stability and recognition whereas larger firms focus on long term growth and dominating the market.

An objective for a new grocery store will be survival whereas for already established supermarket will be profit maximisation
The focus of new grocery store will be selling products and attract customers to create strong brand image whereas for established supermarket there focus will be to increase revenue
Due to this they differ when it comes to objectives

[KN] A new small grocery store would primarily focus on survival, while an established supermarket would aim to expand its business and increase market share.
[APP] This is because a large and established supermarket is already well known in the economy, helping it easily attract customers without spending on advertising. However, a new small business needs to invest in effective advertising to attract customers and increase sales to survive in a competitive market.
[AN] This shows the difference between the objectives of a small new business and a large, well-established supermarket, as the employees of the smaller business would work efficiently together to achieve their goal of survival by advertising effectively, maintaining quality, and increasing customer satisfaction.