24 Analyse the benefits of conglomerate integration as growth strategies to a business. [6]

[Salman Khalid]

(KN) Diversification and Risk Reduction
(AN) Conglomerate integration allows a business to diversify its portfolio by entering unrelated industries.
(AN+) This reduces the risk associated with being heavily reliant on a single market or product line.

(KN) Access to New Markets and Customer Bases
(AN) Acquiring companies in unrelated industries provides access to new geographic markets or customer segments.
(AN+) This expansion of reach can lead to increased sales and revenue streams.

answer seems to be copied from another man