6 Analyse the situations in which increased market share can be the right business objective. [6]

[Sir Afzal Shad]

Q6 Analyse the situations in which increased market share can be the right business objective. [6]

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Possible Structure
[KN]
[AN]
[AN+]

[KN]
[AN]
[AN+]

[Salman Khalid]

[KN] when there is low competition level
[AN] the business would easily be able to capture a hgiher market share
[AN+] this would result in more profits as they have a higher customer base

[KN] if they want to increase brand recognition and loyalty
[AN] this would allow them to secure better customer retention
[AN+] this would allow the business to run for a longer period of time maintaining its sales and relevency

[Syed Mustafa Ali]

[KN] Get more customers
[AN] As more customers buy their products or services, the company's total sales and revenue increase.
[AN+] This can lead to higher income and financial stability.

[KN] Competitive Advantage
[AN] By serving a larger customer base, companies can often reduce their average production or service costs.
[AN+] With lower costs, they can either increase their profit margins or offer competitive prices that attract even more customers.

[Kumail Alvi]

[KN] Revenue generation.
[AN] Increasing market share makes sense for a company whose main goal is to increase revenue.
[AN+] The company can increase sales and revenue by gaining a larger market share, particularly when there is a high demand for its goods or services.

[KN] Competitive Advantage
[AN] Gaining a larger market share can be a strategic objective in markets that are competitive.
[AN+] Gaining a larger market share can give an organization a competitive advantage that can be used to improve access to distribution channels, strengthen negotiating positions with suppliers, and raise brand awareness.

[Talha Asim]

[kn] competitive advantage [an] the business may want to increase competitiveness to improve their chances of survival[an+] this can further help the firm to go on a path towards attaining a monopoly

[kn]increase sales [an] to increase the revenue sales of the firm especially during times of expansion such can be a good objective to gather sales [an+] this can further help the business attain economies of scale lowering its avg cost further helping to gather funds for expansion

[ayyan ali]

[kn]brand recognition
[AN]as more people encounter company product and service thus the brand will bcome more trusted and familiar.
[AN+]thus increase customer loyaltyn and wilingnes to offer new from the same brand

[KN]innovation and RandD
[an]companies with larger market share often have more resources to invest in RandD innovation
[AN+] they can fund project that smaller competitor might not be able to afford leading to creation of better product and services

[Ibrahim Aamir]

[KN] innovative product
[AN] when the business as the USP of the product
[AN+] then they should target to increase market share as they are the authentic producers in the market

[KN] low competition
[AN] when the business is operating in a market where other business are not that completive
[AN+] so they should be full focused to gain the max market share

[Syed Raza]

[KN] Competitive advantage
[AN] If your company has a unique product or service that is better than what others offer, increasing market share can help you establish dominance in the market.
[AN+] This can make it harder for competitors to catch up.

[KN] Brand recognition
[AN] A bigger market share can enhance your brand's visibility. People are more likely to trust and buy from well-known brands
[AN+] increasing your market share can lead to increased sales.

[Hadia Zia]

[KN] Economies of scale.
[AN] Increased market share will help business get access to all the EOS, hence ensuring a sustainable growth in the long term.
[AN+] Thus this will open the gate of opportunities for business e.g. to expand which will further increase total revenue.

[KN] In order to increase bargaining power.
[AN] Companies with a larger market share are more likely to negotiate with suppliers in terms of prices etc.
[AN+] Thus this is cost effective helping business to grow in a profitable manner.

[Mahnoor Ali]

[KN] In case of high competition levels, increasing market share will make the business a trendsetter
[AN] edge over competitors
[AN+] increment of consumer base

[KN] when the long-term goal is to expand at the national or global level
[AN] improvement in quality and quantity of products
[AN+] attract and retain maximum customers

[hafsa kashif]

[kn] in case of high competition levels as market share will increase
[an] making the business a trend settler which will provide an edge over competitors
[an+] leading to increased consumer base
[kn] when long term goal is to expand towards a national level
[an] thus increasing market share would help improve quality and increase quantity of products
[an+] which will thus help attract more customers

[Salman Khalid]

[KN] innovative product
[AN] when the business as the USP of the product
[AN+] then they should target to increase market share as they are the authentic producers in the market

[KN] low competition
[AN] when the business is operating in a market where other business are not that completive
[AN+] so they should be full focused to gain the max market share

2nd analysis point isnt fun, no impact being stated

[Salman Khalid]

[KN] Competitive advantage
[AN] If your company has a unique product or service that is better than what others offer, increasing market share can help you establish dominance in the market.
[AN+] This can make it harder for competitors to catch up.

[KN] Brand recognition
[AN] A bigger market share can enhance your brand's visibility. People are more likely to trust and buy from well-known brands
[AN+] increasing your market share can lead to increased sales.

1st analysis point is brilliantly stated however the 2nd analysis point isnt, no impact being shown

[Maham fatima]

[KN]When the business has settled in the market and has attracted a customer base
[AN]Hence now it can target customers and aim to sell them
[AN]Thus this increases sales and can increase market share

[KN]Competitive advantage
[AN]when a business has a unique and innovative feature in it then a customers can be attracted
[an]hence this can lead to high competitiveness resulting in market dominance

[Shaliza khawaja]

(kn) in case of high competitive level increasing market share with make the business a trend settler
(an) this wold keep the business competitive in the market
(an+) meaning the quality of the products will be good
(kn)when long run goal is expansion
(an) business can improve their goods and services
(an+) making already existing customers loyal and draw more customer in