Analyse how a mobile phone manufacturer can add value to its products. [6]

[Sir Afzal Shad]

7. Analyse how a mobile phone manufacturer can add value to its products. [6]

Possible Structure:
[KN]
[AN]
[AN+]

[KN]
[AN]
[AN+]

[Salman Khalid]

[KN]by upgrading its hardware it can add value to its product
[AN]this can be done by improving its safety, higher resolution screen etc and improves the quality of product which increases customer loyalty
[AN+]this then increases customer retention and thus long term sustainability

[KN]by upgrading its software
[AN]this could mean designing a more user friendly interface which makes it easier for the consumer to use
[AN+]this would spread good word about your product and improve brand image

[Hadia Zia]

[KN]By adding additional features or functions.
[AN]This will ensure customers attention towards the mobile phone and they may be encouraged to make a purchase.
[AN+] Thus a broader customer base will be catered and this will ensure a strong marketing position
with increased market share.

[KN] Making it convenient to handle.
[AN] e.g. by producing foldable phones. When customers will find it more easy to carry it even in crowded areas it will satisfy them
[AN+] A high customer satisfaction level guarantees long-term clients and makes you stand out from the
competition, and also positive word of mouth will be attracted which will increase the brand visibility.

[Kumail Alvi]

[KN] Innovative features.
[AN] The manufacturer can add advanced features e.g. better cameras, newer software, and reliable security software.
[AN+] These features will allow business to attract more customers who want any specific feature available in their phone, they will start relying on the brand leading to a better brand image and loyal customers.

[KN] Enhanced User Experience.
[AN] Providing a user-friendly interface, intuitive software, and efficient hardware can significantly enhance the overall experience.
[AN+] Leading to better brand popularity and a better brand image and convenient usage of phones will give them a variety of new customers who want easy-to-use phones leading to more sales.

[Humzah Zafar]

(KN)Having regular software updates
(AN)These software updates may lead towards enhanced performance, correction of errors and introduction of new technology in the phone.This will inturn lead to greater customer satisfaction.
(AN+)Which will lead to better brand image and customer loyalty.

[KN]By adding new features into the phone.
[AN]These new and innovative features may include a better camera,more storage and newer software.
[AN+]Thus this will not make the product seem outdated which will keep its demand high and may lead to better brand image as the product is being updated as time goes on

[hafsa kashif]

[KN] by adding a wider range of benefits
[AN] modern mobile phones offer communication in various ways like texting , calling , etc
[AN+] therefore in order to add value mobile manufacturers can provide additional features so the product wont be outdated and demand will stay high.
[KN] making it easier or more comfortable to use
[AN] for example flip phones have made it easier to carry in small pockets or purses
[AN+] customer satisfaction will cause a good word of mouth aswell which will guarentee high levels of sale

[Maham fatima]

[KN] Adding new features
[AN] this may help to make phones more appealing to potential customers
[AN] hence, more markets may be targeted, leading to greater market share


[KN] Advertise through celebrity endorsements
[AN] this may give an impact of premium quality,thus high prices can be charged
[AN] leading to high profit margin

[Talha Asim]

(Kn) use better quality raw materials (an) better quality raw material hence better quality product so more in demand (an+) further meeting consumer standards and also improving brand image
(Kn) improving the phones software or features (an) this will keep the phone up to date(an+) the phone will in turn be in trend and greatly demanded

[Farzan Siddiqui]

[KN] By adding unique features.
[AN] This would help make the phone look more unique than other competitors.
[AN+] This will lead to more profit margin earned by a business.
[KN] By adding regular updates to the phone.
[AN] This would make the phone work effectively which would attract the customers.
[AN+] This help to increase market share of the business.

[Ayesha imran]

[kn] adding new features for eg better camera
[an] this would make customers cosider it as more valuable of the mobile and distinguish it from its competitors
[an+] customers would be willing to pay a higher price
[kn] asking for feedbacks and exchanging faulty products
[an] better customer care services problems of customers are solved ans they feel heard and recognized increasing satisfaction
[an+] customers would be encouraged to buy mobile phones from the same brand again and again improving its image adding to its products value

[Syed Raza]

[KN] Better Battery life of Phones
[AN] Longer battery life is always liked by customers and improvement in battery and power management of the phones will enhance the experiences of users and thus increasing the value.
[AN+] Thus this would lead to better customer feedback and brand loyalty because customers who are working with their smartphone can enjoy better battery life.

[KN] Durability of Smartphones
[AN] Making devices more durable will have a positive effect as the life of the product increases over time and customers would be getting the same experience as they were getting before.
[AN+] which increases businesses loyalty as customers would still be buying from the same brand which increases their sales hence more profit.

[Shanze Hussain]

[KN] Providing Software updates and support
[AN] providing regular updates and ongoing support for the phones operating system can enhance its value
[AN+] these updates can include bug fixes, security patches, and new features, ensuring that users have access to the latest improvements

[KN] providing Customization options
[AN] offering customization options, such as interchangeable back panels, different color variants, or personalized accessories
[AN+]it allows users to personalize their devices and align them with their individual preferences and styles resulting in positive feedback and a more wider range of customers

[Syed Mustafa Ali]

[KN] Use better quality raw materials
[AN] Better quality raw material hence better quality product so more in demand
[AN+] Further meeting consumer standards and also improving brand image.
[KN] Adding new/unique features in the phone
[AN] This will create a USP of the phone and keep it upto dated as compared to its competitors.
[AN+] This will lead to increase in the demand of the product and make it more competitive due to which it's market share would increase.

[Huma Junaid]

[kn] Enhance the technology of a mobile phone
[an]customers will be attracted towards it building a loyal customer base
[an+] difficult for other producers to lure away your customers which sets your business apart from others in the market

[kn] Improve packaging
[an] customers often associate a well packaged product with good quality which will increase the brands image
[an+] higher prices can be charged as these phones now have higher quality and customers are willing to pay higher prices

[Sarah Shahzad]

(An) Adding new features (an) by adding new features and quality it can attract users and motivate them to purchase(an+) therefore market share can increase

(An) by providing after service (an) this will increase customer engagement in the product as if any issue in the product it can be looked after(an+) hence it can lead to a good brand image.