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Important Topics on A Level Business Book (9609)
1.1 Enterprise
1.1.1 The nature of business activity (A Level Business Book)
- the purpose of business activity
- the factors of production needed for business activity: land, labour, capital and enterprise
- the concept of adding value
- the nature of economic activity, the problem of choice and opportunity cost
- the dynamic business environment
- why businesses succeed or fail
- differences between local, national, international and multinational businesses
1.1.2 The role of entrepreneurs and intrapreneurs
- the qualities entrepreneurs and intrapreneurs need for success
- the role of entrepreneurship in creating and starting up a business
- the role of intrapreneurship in the ongoing success of a business
- barriers to entrepreneurship
- business risk and uncertainty
- the role of business enterprise in the development of a country
1.1.3 Business plans
- the meaning and purpose of business plans
- the key elements of business plans
- the benefits and limitations of business plans
1.2 Business structure
1.2.1 Economic sectors (A Level Business Book)
- the primary, secondary, tertiary and quaternary sectors and businesses within those sectors
- the public and private sectors and businesses within those sectors
- the reasons for and consequences of the changing relative importance of these sectors
1.2.2 Business ownership
- the main features of different types of business ownership: sole traders, partnerships, private limited companies, public limited companies, franchises, co-operatives, joint ventures and social enterprises
- the appropriateness of different types of business ownership
- the concepts of unlimited liability and limited liability and their importance
- the advantages and disadvantages of changing from one type of business ownership to another
1.3 Size of business
1.3.1 Measurements of business size (A Level Business Book)
- the appropriateness of different methods of measuring the size of a business
1.3.2 Significance of small businesses
- the advantages and disadvantages of being a small business
- the strengths and weaknesses of family businesses
- the importance of small businesses and their role in the economy
- the role of small businesses as part of the industrial structure in some industries
1.3.3 Business growth
- why and how a business might grow internally (organic growth)
- the different types of external growth through merger and takeover: horizontal, vertical (backward and forward), conglomerate diversification, friendly merger, hostile takeover
- the impact of a merger/takeover on stakeholders
- why a merger/takeover may or may not achieve objectives
- the importance of joint ventures and strategic alliances as methods of external growth
1.4 Business objectives
1.4.1 Business objectives in the private sector and public sector
- the objectives of businesses – private sector, public sector, and social enterprises
- the importance of business objectives
- corporate social responsibility (CSR) and the triple bottom line – economic (financial), social and environmental objectives
- the relationship between mission statement, aims, objectives, strategy and tactics
1.4.2 Objectives and business decisions
- the different stages of business decision-making and the role of objectives in the stages of business decision-making
- how objectives might change over time
- the translation of objectives into targets and budgets
- the need for communication of objectives and their likely impact on the workforce
- SMART (specific, measurable, achievable, realistic, time-limited) objectives
- how ethics may influence business objectives and activities
1.5 Stakeholders in a business
1.5.1 Business stakeholders
- individuals or groups with an interest in the activities of a business
- internal stakeholders and external stakeholders
- the roles, rights and responsibilities of stakeholders
1.5.2 The relative importance and influence of stakeholders on business activities
- the impact of business decisions on stakeholders, and their reactions
- the impact of stakeholder aims on business decisions
- how and why a business needs to be accountable to its stakeholders
- how conflict might arise from stakeholders having different aims and objectives
- how changing business objectives might affect its stakeholders
2.1 Human resource management (HRM)
2.1.1 Purpose and roles of HRM
- the role of HRM in meeting organisational objectives
2.1.2 Workforce planning
- the reasons for and role of a workforce plan
- measurement of labour turnover
- the implications of high and low labour turnover for a business
2.1.3 Recruitment and selection
- recruitment of employees: process (job descriptions and person specifications) and recruitment methods
(job advertisements, employment agencies, online recruitment) - internal and external recruitment
- selection methods: curriculum vitae, résumé, application forms, interviews, references, testing, assessment
centres - employment contracts
2.1.4 Redundancy and dismissal
- the difference between redundancy (voluntary and involuntary) and dismissal (fair, unfair)
2.1.5 Morale and welfare
- the relationship between HRM, employee morale and welfare in a business including the concept of worklife balance
- the impact of diversity and equality in the workplace on a business
2.1.6 Training and development
- different types of training: induction, on-the-job, off-the-job
- the impact of training and development on a business
- employee development to encourage intrapreneurship
- employee development to encourage multi-skilling and flexibility
2.1.7 Management and workforce relations
- how cooperation between management and the workforce can be of benefit to both
- the impact on employers and employees of trade union involvement in the workplace including their role in
collective bargaining
2.2 Motivation
2.2.1 Motivation as a tool of management and leadership
- the need to motivate employees to achieve the objectives of a business
2.2.2 Human needs
- a simple explanation of human need
- how human needs may or may not be satisfied at work
2.2.3 Motivation theories
- the ideas of the main content theories (Taylor, Mayo, Maslow, Herzberg and McClelland) and process theory
(Vroom)
2.2.4 Motivation methods in practice: financial motivators, non-financial motivators
- the theories in practical situations
- different payment methods: time based, salary, piece rates, commission, bonuses, profit sharing,
performance-related pay, fringe benefits - different types of non-financial motivators: training, opportunities for promotion, development, status, job
re-design, team working, empowerment, participation, job enrichment - ways in which employees can participate in the management and control of business activity
2.3 Management
2.3.1 Management and managers
- traditional manager functions: planning, organising, directing, controlling
- the role of managers: Fayol, Mintzberg
- the contribution of managers to business performance
- management styles: autocratic, democratic, laissez-faire, paternalistic
- McGregor’s Theory X and Theory Y managers
3.1 The nature of marketing
3.1.1 The role of marketing and its relationship with other business activities
- marketing objectives
- the link between marketing objectives and corporate objectives
3.1.2 Demand and supply
- the factors influencing the demand for and supply of the products of a business
- interactions between demand, supply and price
3.1.3 Markets
- how markets may differ: consumer and industrial markets; local, national and international markets
- the difference between product orientation and customer (market) orientation
- measurement of market share and market growth
- the implications of changes in market share and market growth
3.1.4 Consumer and industrial marketing
- the classification of products
- how marketing might differ for consumer products (B2C – business to consumer) and industrial products
(B2B – business to business)
3.1.5 Mass marketing and niche marketing
- the features of mass and niche markets
- the advantages and disadvantages of mass marketing and niche marketing
3.1.6 Market segmentation
- methods of market segmentation: geographic, demographic and psychographic
- the advantages and disadvantages of market segmentation
3.1.7 Customer relationship marketing (CRM)
- the aims of CRM
- the costs and benefits of CRM
3.2 Market research
3.2.1 The purposes of market research
- identification of main features of a market: size, growth, competitors
- identification of customer and consumer characteristics, profiles, wants and needs
3.2.2 Primary research and secondary research
- the distinction between primary research and secondary research, and the main features of each
- usefulness of data collected using primary research methods
- usefulness of data collected from secondary research sources
3.2.3 Sampling
- the need for and limitations of sampling
3.2.4 Market research data
- the reliability of the data collected
- analysis of quantitative and qualitative data
- interpretation of information presented in tables, charts and graphs
3.3 The marketing mix
3.3.1 The elements of the marketing mix (the 4Ps)
- the 4Ps: Product, Price, Promotion, Place (distribution channels)
3.3.2 Product
- the difference between goods and services
- tangible and intangible attributes of products
- the importance of product development
- product differentiation and unique selling point (USP)
3.3.3 Product portfolio analysis
- product life cycle and decisions about extension strategies
- Boston Matrix analysis and its uses
- impact of product portfolio analysis on marketing decisions
3.3.4 Pricing methods
- objectives and usefulness of different pricing methods: competitive, penetration, skimming, price
discrimination, dynamic, cost-based and psychological
3.3.5 Promotion methods
- the objectives and usefulness of different promotion methods
- advertising promotion
- sales promotion
- direct promotion
- developments in digital promotion
- the role of packaging in promotion
- the role of branding in promotion
3.3.6 Place (channels of distribution)
- the objectives and usefulness of different channels of distribution
- digital and physical distribution
4.1 The nature of operations
4.1.1 The transformational process
- the use of factors of production: land, labour, capital and enterprise
- the stages of the transformational process: inputs to outputs
- the contribution of operations to added value
4.1.2 Efficiency, effectiveness, productivity and sustainability
- the importance of efficiency, effectiveness, productivity and sustainability
- measurement of labour productivity
- the impact on a business of measures to improve sustainability of operations
4.1.3 Capital intensive and labour intensive operations
- the benefits and limitations of capital intensive operations
- the benefits and limitations of labour intensive operations
4.1.4 Operations methods: job, batch, flow, mass customisation - differences between methods – advantages and disadvantages of each method
- the problems of changing from one method to another
4.2 Inventory management
4.2.1 Managing inventory
- the purpose of inventory within a business (raw materials, work in progress, finished products)
- the costs and benefits of holding inventory
- buffer inventory, re-order level and lead time
- interpretation of simple inventory control charts
- the importance of Supply Chain Management
4.2.2 Just in Time (JIT)
- the purpose of JIT and JIC (Just in Case) inventory management
- the impact of adopting a JIT approach on a business
4.3 Capacity utilisation and outsourcing
4.3.1 Significance and measurement of capacity utilisation
- the measurement of capacity utilisation
- the impact of operating under or over maximum capacity on a business
- methods of improving capacity utilisation
4.3.2 Outsourcing
- the impact of outsourcing on a business
5.1 Business finance
5.1.1 The need for business finance
- reasons why businesses need finance to start up, to grow and to survive
- the distinction between short and long term need for finance
- the difference between cash and profits
- business failure as a consequence of lack of finance: bankruptcy, liquidation and administration
5.1.2 Working capital - the meaning and importance of working capital
- managing trade receivables and trade payables
- the distinction between capital expenditure and revenue expenditure
5.2 Sources of finance
5.2.1 Business ownership and sources of finance
- the relationship between the form of business ownership and availability of sources of finance
5.2.2 Internal and external sources of finance
- internal sources of finance: owners investment, retained earnings, sale of unwanted assets, sale and
leaseback of non-current assets, working capital - external sources of finance: share capital, debentures, new partners, venture capital, bank overdrafts,
leasing, hire purchase, bank loans, mortgages, debt factoring, trade credit, micro-finance, crowd funding and
government grants
5.2.3 Factors affecting the sources of finance
- the factors influencing the choice of sources of finance in a given situation: cost, flexibility, need to retain
control, the use to which it is put, level of existing debt
5.2.4 Selecting the source of finance
- the appropriateness of each possible source in a given situation
5.3 Forecasting and managing cash flows
5.3.1 Cash flow forecasts
- the meaning and purpose of cash flow forecasts
- the interpretation and amendment of simple cash flow forecasts: calculating opening and closing balances
- different methods of improving cash flow
5.4 Costs
5.4.1 Cost information
- the need for accurate cost information
- different types of costs: fixed, variable, direct and indirect
5.4.2 Approaches to costing: full, contribution
- the differences between full and contribution costing
- the uses and limitations of the full costing method
- the nature of the technique of contribution costing
- the difference between contribution and profit
- the limitations of contribution costing
- situations in which contribution costing would be and would not be used
5.4.3 Uses of cost information
- cost information for decision-making purposes, e.g. average, marginal, total costs
- how costs can be used for pricing decisions
- how costs can be used to monitor and improve business performance, including using cost information to
calculate profits - contribution costing as a means to help make special order decisions
5.4.4 Break-even analysis
- the meaning and importance of break-even analysis
- calculation and interpretation of break-even level of output, contribution, margin of safety and level of profit
(in numeric and graphic form) - the uses and limitations of break-even analysis
5.5 Budgets
5.5.1 The meaning and purpose of budgets
- the measurement of performance
- the benefits and drawbacks from the use of budgets
- the meaning and use of incremental budgets, flexible budgets and zero budgeting
- the uses of budgets for measuring performance, allocating resources, controlling and monitoring a business
5.5.2 Variances
- the meaning of adverse variances and favourable variances
- the calculation and interpretation of variances
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