10 Explain why an entrepreneur decide not to take out a franchise agreement against independent business. [5]

[Sir Afzal Shad]

Q10 Explain why an entrepreneur decide not to take out a franchise agreement against independent business. [5]

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Possible Structure:
[KN]
[AN]
[AN+]
[AN+]
[AN+]

[Shanze Arsalan]

KN: To have full control over all aspects of the operation, including business decisions, branding, marketing, and pricing strategies
AN: In this way they will be able to ensue better quality of work
AN+: Better quality of work leads the products and services of business seem attractive to customers and thus larger customer base will be developed leading to brand image development.

OR..
(KN): No need to share profit
(AN): Can invest more on advertisement and marketing
AN+: This will help in increasing custonerbase

WHICH ANSWER IS BETTER?

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Moderator Comment:
1. Please follow the structure of 5 Marker
2. Second structure is better but need to increase the depth in each point please.

Afzal Shad

[Malik Adeesa]

[KN]:the franchisee shall have limitations to decision making.
[AN]:all the decisions will be made by the franchisor and the franchisee will have no option but to implement the decision .
[AN+]:the franchisee can not implement his innovation.

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Moderator Comment:
Please follow the structure of 5 Marker

Afzal Shad