04 Analyse how a car manufacturer could add value to its products by focusing on customer wants.

[AliAzeem]

[KN]A car manufacturer can add unique features to it's cars.
[APP]For example adding cruise control to it's cars will add value.
[AN]This will enable the business to charge a high price for it's cars which will lead to higher profit margins and help the business achieve growth.

[Mashal Umair Niazi]

KN: A car manufacturer can add features based on customer wants of each area.
APP: E.g. in a particularly hot area, customers would want better air conditioning; or if a car manufacturer is focusing on high-risk (interms of security) indivisuals, they can add features like bulletproof windows.
AN: Therefore the customer would be more likely to choose the car as it has more interesting features that suit the requirment of the customer, and provides them convenience, hence more customers as the features focus on the wants of those people, therefore eventually more customers and unique features can mean a boost in brand image, therefore allowing the company more credibility hence higher revenue overtime.

[amaimatif]

KN: Adding value means making a product more attractive than its basic use.
Car companies can do this by focusing on customer wants.

APP: For example, offering stylish designs or advanced sound systems.
These features go beyond the basic need of transport.

AN: This allows the business to charge higher prices.
It makes the product stand out against competitors.

[Haiderabbas]

KN: A car maker can add value by offering extra features customers want (like infotainment, good design) not just basic transport.
APP for e.g adding wireless charging and a sleek interior makes the car feel premium to buyers.
AN Focusing on wants increases perceived value and allows higher pricing, though it may raise production costs.

[Naveen fatima]

[KN]A car manufacturer can add value by focusing on customer wants, such as comfort, style, and advanced technology, rather than just the basic need of transport.
[APP]For example, adding features like leather seats, touchscreen navigation, and sleek designs makes the car more attractive to customers who want more than just getting from one place to another.
[AN]This helps the business charge higher prices because people are willing to pay extra for these added features. It also builds brand loyalty as customers feel their lifestyle wants are being met. In addition, it creates a competitive advantage, since cars offering desirable extras are seen as better value compared to rivals that only meet basic needs.

[SofiaRazaKhan]

{KN]A car manufacturer can add value by focusing on what customers want, such as safety, new technology or helping the environment not just the basic need to travel.
[APP]For example, the company could make electric cars with fast charging long battery life and smart features. These cars attract people who want to save fuel and care about the environment.
[AN This helps the business charge higher prices because customers are willing to pay more for these features. It gives the company a competitive advantage since more people are choosing cars that match their values and lifestyle.

[masabtahir]

kn] a car manufacture can add value by giving new features in cars
app] for example giving a extra fuel efficient engine
an] this will make consumers buy more of their models and also will charge high price so profits increase and customers will be impressed by their new feature so increase brand loyalty through repeated purchases.

Examiner Comments: 3/3

[Ruqyia Salman]

[KN] A car manufacturer can add value by focusing on customer wants through adding features that go beyond basic transportation needs.
[APP] For example, Toyota could include leather seats, a sunroof, and advanced infotainment systems to appeal to customers seeking comfort and luxury.
[AN] This enables the business to differentiate its cars from competitors and charge a higher price, increasing profit margins and enhancing the brand’s image.