18 Analyse how a successful brand image adds value to a product like a smartphone.

[Sir Afzal Shad]

18 Analyse how a successful brand image adds value to a product like a smartphone.
Hint: Perceived Quality & Trust > Example: Apple or Samsung > Customers believe it is better > Willing to pay a higher price.

Possible Structure - 3 Marker
[KN] >> [APP] >> [AN]

[hassanalizafar]

[KN]A successful brand image adds value by creating perceived quality and trust.
[APP]For instance, Apple or Samsung smartphones are seen as reliable and high status products.
[AN]This perception makes customers believe the product is superior which encourages them to stay loyal to the brand, hence allows the business to charge premium prices, which results to increase profit margins and strengthen competition against other brands.

Examiner Comments:
[3/3]

[Areeba Arshad]

[KN] A successful brand image adds value by creating perceived quality and trust in the product.
[APP] For example, customers often view smartphones from Apple or Samsung as more reliable and stylish compared to lesser-known brands.
[AN] This strong brand image adds value because customers are usually willing to pay a higher price when they believe the product is better. It also encourages loyalty, as buyers often prefer to stick with the same brand for future purchases. In addition, it gives the business a competitive edge since rival companies may find it harder to attract those loyal customers.

[Dania Farooq]

(KN) successful brand image adds value by creating perceptions of quality and trust around the product.
(APP)For example, smartphone brands like Apple or Samsung are seen as reliable and high quality by customers.
(AN)Because of this trusted brand image, customers believe their smartphones perform better and last longer than less-known brands.
AN: This perception allows these companies to charge higher prices, as customers are willing to pay more
and can also adda strong brand image can lead to customer loyalty nd encouraging repeat purchases and positive word-of-mouth, further increasing the product’s value.

[Shaliza khawaja]

(KN) branding adds value to your product as makes it your product stand out more in the market and promises good quality
(APP)samsung is known for it's good it's innovation features and enhanced battery
(AN)This not only attracts more customers but strengthens customer loyalty as it has a identity which customers trust and are willing to pay more for leading to secure profit for the future.

[Abdur Rehman khan]

[KN] A successful brand image makes customers see the product as high quality and trustworthy.
[APP] For example, Apple and Samsung use their brand image to make customers believe their smartphones are more advanced and stylish than others.
[AN] This strong brand image helps attract more loyal customers which increases overall sales and allows the business to earn higher profits and market share.

[Aarib Saad]

(KN)Brand conscious people are willing to pay high price to boost social status.
(APP)For instance, iPhone is a phone producer whose entire brand image is that it is a premium brand that not everyone is able to afford because of which it is able to charge incredibly high prices despite offering the same features as other phone brands.
(AN)This in turn leads to higher profitability, which can be used for reinvestment into marketing (advertising), thus boosting market presence and competitivity.

[M huzaifa jillani]

(KN)
A brand image is how customers see and feel about a product or company.
(APP)
For a smart phone, a strong phone brand like Apple or Samsung makes people think the phone is high quality and modern.
(AN)
This adds value because customers are ready to pay a higher price than for an unbranded phone.It also makes them more loyal, so the business can sell more and earn higher profits.

[Abdullah Mohsin]

[KN] Blinded trust of customers
[APP] For example, the brand image of brands like Samsung and Apple leads to customers believing that the new phones they introduce are of good quality, likely purchasing them on the day of release. This strong brand image also ensures customer loyalty as they would return to get an upgrade and not switch to a competitor.
[AN] This allows the brands to charge higher prices as customers would believe the higher the price, the better the product, leading to an increase in profits of the business.

[shamaim shakeel]

KN): A strong brand image makes customers believe the product has higher quality and trust.

(APP): For example, Apple’s brand reputation makes people see iPhones as more reliable than rivals.

(AN): As a result, customers are willing to pay premium prices, adding value through higher revenue.

[Arham Qadri]

[KN] By creating trust and loyalty
[APP] For example, football shoes brand like Addidas and Puma are seen reliable.
[AN] This makes the customer feel that they are superior and hance encourages them to stay loyal to the brand which may result in the brand charging high prices leading to strong competition with other brands and higher profit.

[Abdullah Altaf]

[KN]A successful brand image adds value by creating quality and trust.
[APP]For instance, Apple or Samsung smartphones are always better hence consumers are willing to buy their products.
[AN]This allows these brands to charge higher prices leading towards an increase in profit as well as higher market share.

[amaimatif]

A strong brand image adds value because it creates trust and perceived quality. For example, Apple or Samsung smartphones are believed to be more reliable than others. This perception allows the company to charge higher prices and gain loyal customers.

[Haiderabbas]

KN: A strong brand image makes a smartphone seem reliable, stylish and desirable, adding perceived value beyond specs.

App: for e.g. people buy Apple phones partly because the brand signals status and ecosystem benefits.

AN Brand reduces price sensitivity and increases customer loyalty, allowing premium pricing, but needs investment to build.

[masabtahir]

kn] by adding unique features in the phone
app]giving a high mega pixel camera
ann]this will make the customer brand loyal and will be easy to charge high price easily and by adding this unique feature the product will be marketed automatically