24 What is meant by 'conglomerate integration'.

[Sir Afzal Shad]

24 What is meant by 'conglomerate integration'.[2]
Hint: Diversification > Merging with a business in a completely unrelated industry > E.g., a food company buying a clothing company.

[shamaim shakeel]

KN)
Conglomerate integration means when two businesses join together that make completely different products and are in different industries.

(APP)
For example, if a mobile phone company buys a food company, that would be conglomerate integration.

(AN)
This helps the business reduce risk because it earns money from different markets, so if one market fails, the other can still bring profit.

[EmmanWaseem]

It is diversification in which a business merges another business of a different industry
For example a food industry merges with a clothing industry
This creates two different varieties and different product line which will attract the customers

[Aarib Saad]

(KN)It is when a business integrates with a business that is in a completely different industry.
(APP)For instance, if a frozen food producer, starts a joint venture with a clothing company.
(AN)This allows the business to be able to attract a significantly high amount of customers, as the business will be able attract customers from a different market, leading to higher sales revenue being generated, allowing for reinvestment into the business for expansion, like through advertising.

[Fatima ibtehaj]

[KN]Conglomerate integration means when a business merges with or takes over another business that operates in a completely different industry
[APP]If a car manufacturer takes over a food company, that would be conglomerate integration because the two businesses operate in unrelated industries.
[AN]This can make the overall business more stable leading towards steady cashflows which will put less financial burden on the business

[Arham Qadri]

[KN] When a business takes over another business away from its original industry.
[APP] For example if furniture manufacturers start joint venture with a shoe retailor.
[AN] This will attract customers which will lead to high sales so more revenue being generated .

[Aayan Zaidi]

KN: Conglomerate integration is when a business joins or merges with another in a completely different industry.
APP: E.g if a car company buys a food company, that's conglomerate integration.
AN: It helps spread risk because they business doesn't depend on just one market.