06 Outline one situation when a business might have survival as its main objective.

[Muaz Aamir]

KN:
A business focuses on survival when it aims to keep operating during difficult times.

AP:
For example, during the covid 19 lockdowns, many small restaurants in Pakistan made survival their main goal because sales fell sharply.

AN:
Revenue dropped as customers stayed home. Costs like rent and salaries still had to be paid. The business aimed to survive until normal demand returned.

[Ayaan Fayaaz]

[Kn]A business may focus on survival when it faces difficult or uncertain conditions.

[App] For example, a new restaurant might aim to survive during its first year when customer awareness is still low.

[An] In this situation, the business prioritises cutting costs focuses on attracting enough customers to cover expenses, and avoids taking big risks until it becomes more stable.

[Tuqwa]

kn:a business may focus on survival when it faces difficult conditions or threats to its existence.
app:forexample a small restaurant might make survival its main objective during an economic recession when customers have less money to spend.
an:in this situation the business aims to cut costs and maintain enough revenue to stay open until economic conditions improve.