PLK is a social enterprise which offers training to young people who leave school with no qualifications.The young people are trained by PLK chefs to prepare food which is sold at local markets or sporting events.Choosing the right method of promotion is important. The manager of PLK thinks that to increase profit it is better to raise prices rather than use cheaper food ingredients.
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This is Question:
07:Identify and explain two methods of promotion PLK might use to increase sales.[6]
Possible KN Points:
>Free samples.
>Use loyalty cards / schemes.
>Sponsorship OR public relations.
>Competitions.
>Free gifts.
>Use of specific price promotions such as BOGOF, money off coupons or short-term discounts (allow only once).