06 Do you think that using leaflets is the best way for Kate to promote her products? Justify your answer. [6]

[BASEL Moderator]

Kate is an entrepreneur. Two years ago she left her job as a fashion designer at a multinational company. She started up BBB, a women’s sportswear clothing business. BBB targets a market segment of high income consumers. BBB’s products are sold in 3 retail shops and also through its website. Kate said: ‘I saw a gap in the market and took the risk. Obtaining the finance I needed from the bank was not easy. I enjoy making decisions such as using leaflets to promote the clothes.’ BBB’s revenue target for next year is $500 000.

06 Do you think that using leaflets is the best way for Kate to promote her products? Justify your answer. [6]

Possible KN Points:
• Leaflets can contain lots of information about her products
• Leaflets can be handed out in the local area
• People may throw leaflets away or see leaflets as litter
• Cheaper than television or radio