10 Consider two methods of promotion that would be suitable for Si and Ramon to use. Which of these.......[6]

[BASEL Moderator]

Si and Ramon are friends. They want to set up a photography business. They would take pictures at weddings, birthdays and other special events. The business will be a partnership. Based on their primary market research,
Si believes there is enough demand. Ramon has produced a business plan which shows they need $8000 for a shop and $4000 for equipment. They plan to spend $500 on promotion, but cannot agree on the best method to use.

10 Consider two methods of promotion that would be suitable for Si and Ramon to use. Which of these two
methods would be the most appropriate? Justify your answer. [6]

Possible KN Points:
advertising [can include leaflets, posters, radio, television, newspapers, direct mail, social media, websites],sponsorship, promotional pricing (shortterm discounts), special offers, branding, competitions, PR.