11 Anouk could use either leaflets or local newspaper advertising as methods of promoting her jewellery....[6]

[BASEL Moderator]

Anouk is a sole trader. She designs and makes jewellery at home, using hired (rented) equipment. Anouk enjoys selling the jewellery at local markets. Last year her sales revenue increased by $500 to $3000. She plans to use $50 for a marketing budget. Anouk would like to do some primary market research when she has time. Anouk thinks she should have a business partner.

11 Anouk could use either leaflets or local newspaper advertising as methods of promoting her jewellery.
Recommend which method you think Anouk should use. Justify your answer. [6]

Possible KN Points
Advertising in local papers:
• Low cost
• Would widen her target audience
• Not everyone reads newspapers
• Repeat adverts can be expensive

Leaflets:
• Easy to distribute to lots of people
• Can be kept for reference
• Can be colourful
• People might see them as junk