FlyAway is an airline business. It is in the tertiary sector. It offers low-price flights for business customers in country J. Customers have to pay extra for luggage and food on the flight. It is a very competitive market. The Marketing manager knows that improving customer service is important. Bookings and advertising are done through FlyAway’s ticket shops and its website. The Marketing manager cannot decide whether to its ticket shops and use only e-commerce.
- FLY WAY.JPG (10.96 KiB) Viewed 138 times
17 Identify and explain two ways in which break-even information could help FlyAway. [4]
Possible KN Points:
• Shows the expected level of profit OR loss at different levels of output
• Shows the margin of safety
• Helps planning OR forecasting OR decision making
• Can see what will happen if costs OR prices change
• Help apply for finance