04:Identify and explain two ways in which GCN could use Herzberg’s theory to motivate its employees.[4]

[Dania]

GCN makes a wide range of clothing including shirts and trousers for men and women. Its small factory
employs 75 skilled workers. The Operations manager thinks employees enjoy working at the factory as few
leave each year. He said: ‘Who needs to offer financial bonuses when I can use Herzberg’s theory to motivate
employees?’ He would like to improve efficiency in the factory as he thinks this is the best way to increase
GCN’s low level of profit. He is not sure whether to introduce new technology into the production process.

04:Identify and explain two ways in which GCN could use Herzberg’s theory to motivate its employees.[4]

Possible KN Points:
>Opportunities for achievement.
>Recognition/praise.
>Development/training.
>Promotion opportunities.
>Different/variety of tasks.
>Empowerment.