03:Identify and explain two ways (other than improving quality) that Zoff could use to improve its competitiveness[4]

[Dania]

Zoff is a large engineering company. It manufactures a wide range of products from bicycles to washing machines, mainly using batch production methods. The company has grown rapidly but its profits are falling. Following the dismissal of the Managing Director, the company has announced that a new Managing Director will be recruited internally. A spokesperson said: ‘Our objectives have to change. Rather than growth, we will focus on improving quality whilst at the same time try to improve our competitiveness.’

03:Identify and explain two ways (other than improving quality) that Zoff could use to improve its competitiveness[4]

Possible KN Points:
>Lower prices / use competitive pricing.
>Offer after sales services.
>Create new products / features.
>Target your product / marketing more effectively.
> Improve relations with suppliers.