03:Identify and explain one advantage and one disadvantage to Keila’s business of using primary market research.[6]

[Dania]

Keila owns a successful small bakery shop. Keila would like to expand her business. She could open a café
selling cakes and drinks in a popular tourist location. Keila plans to give out free samples as her main method
of promotion. She has prepared some customer and cost information as shown in the table below. Keila used
primary market research to find out some of the information.

Screenshot (125).png (30.14 KiB) Viewed 20 times

03:Identify and explain one advantage and one disadvantage to Keila’s business of using primary market research.[6]

Possible KN Points:
>Up-to-date.
>Specific to her purpose.
>Information is not available to other competitors.
>High cost.
>Takes long time to collect.
>Can be bias in questions or how questions are asked.